How the Face Lifting Cream sold out - quietly

When we launched the Face Lifting Cream, there was attention.

People reposted that something was coming. Family, friends, people close to us shared it.

That was the online side.

At the same time, a lot was already happening offline.

The studio had developed into a system that was already working.

We had returning clients, a direct point of contact,and a place where people could experience and purchase the product directly.

People knew about it at both locations.

And not only them, their friends knew, their families knew.

So awareness did not start with the launch.

It was already there.

Online was different.

We had to find our way first.

What do we show?

What works?

What is our DNA?

What do people actually want to understand?

We tested, adjusted, and refined until it became clearer.

At the same time, I made a very conscious decision.

I decided to manage the online side deliberately.

To understand the buyers. To collect the data. And to read it.

Where do they come from?

How often do they buy?

How do they behave?

With the right systems, patterns start to become visible.

You see when someone adds a product to the cartand does not complete the purchase process.

You see when someone returns.

And you can respond.

Directly.

We implemented automated mailings,but not in a distant or generic way.

Every client who ordered online received a message shortly after the product arrived.

Not just a simple thank you.

We asked:

How does the product feel? Would you like to share your feedback?

Small things, but with a real impact.

Because they show attention.They show appreciation.

We also analysed returning customersand contacted them directly.

“Thank you — you have already ordered multiple times.”

And we gave something back.

A small gesture for their next purchase.

Not complex,but intentional.

Because for me, the client was always the focus. From the beginning. And still today.

And over time, this created something even more important.

Stability.

Not only in demand,but in how the business sustained itself.

Because when people return, when they trust what they buy, and when decisions are not driven by impulse, you don’t just generate sales.

You build something that holds.

Through this, a direct relationship developed. Also online.

At the same time, we continued what had already proven to work.

We created moments where people could experience the product.

Try & buy days.

People could come, test the product, feel it, ask questions, and take their time.

Many came with friends. With family.

We created a simple setting.

Small catering, Tapas -nothing excessive.

And we repeated this regularly.

Over time, this evolved.

Some people could not attend in the studio.

So we offered something simple.

They could organise it themselves.

At home, or at a place of their choice.

They invited their friends and family.

We took care of the rest.

The products. The setup. The catering.

There was no pressure.

No one had to sell anything.

People could simply spend time together, experience the product, and talk.

These were not influencers in the traditional sense.

But for the brand, they were the right ones.

Because they were already clients. They trusted the product.

And they shared it with several people at the same time.

This was repeated consistently.

Offline without pressure, without perfection.

At the same time, we connected everything.

If someone did not purchase directly, they could register through a QR code.

Maybe they needed more time, maybe they wanted to think.

But if there was interest,they could stay connected.

And this became an important part of the system.

Because it allowed us to move people from an offline experienceinto an ongoing relationship.

Not as cold contacts, but as people who already knew the product.

At one point, I had a meeting with an agency in Switzerland.

I explained what we were doing.

And I was told clearly that this approach would not work.

From that perspective, it was understandable.

It did not look scalable. It did not follow a typical campaign structure.

We also spoke about influencer campaigns.

I asked what something like that would cost.

And the answer was:

“It is not really about selling. It is about visibility. About trends.”

And that is where I realised that this was not aligned with what I was building.

At that stage,I was not looking for visibility without connection.

I was looking for real contact.

People who were already connected in some way - through friends, through family, through shared experiences.

Something that does not disappear after a single post.

During that time, many opinions came in.

Some were helpful. But many were not.

And I understood something very clearly:

I have to trust myself.

The way I think. The way I make decisions.

So I asked myself a simple question:

How do I buy?

Do I buy immediately because I see something once?

Or do I buy when I trust the experience, or the recommendation of someone I trust?

That answer guided everything.

What made it work was not one moment.

It was how everything connected.

People talked.

Not only in one city, but across different places and different countries.

They shared it with friends, with family, with people they trusted.

And from there, people moved further.

They looked it up, they entered the online shop.

That is how it scaled.

Not through a single push, but through continuous movement.

And there is another point that mattered.

This is a premium product.

The decision process is different.

People do not buy immediately because they see something once.

They take their time.They listen.They observe.

They rely on experience.

On trust.

On what feels certain.

And that is exactly what this approach supported.

What I want to say is simple.

You need to understand what you are building and what you are selling.

Not everything works the same way.

Every product has a different dynamic. Every brand has a different DNA. Every customer behaves differently.

For me, it was important to understandthat my brand is not built around trends.

And that also means:

If I were building a different brand, with a different product and a different customer,

I would not necessarily do the same.

Because strategy is not something you copy.

It is something you develop based on what you actually have in front of you.

And in the end- it’s only my opinion.

With love,

Margareta