The Journal

Not everyone understands what you are building. And not everyone will like it. I heard it more than once. “Who does she think she is?” And not only that. Some things stay.Some things hurt. And yes, there were moments where it hit harder than expected. But at the same time, I understood: This is part of it. Not everyone sees what you see. Some people only see a product.Some only see what is visible on Instagram. And some see more. And that’s okay. In the beginning, even though

When we launched the Face Lifting Cream, there was attention. People reposted that something was coming. Family, friends, people close to us shared it. That was the online side. At the same time, a lot was already happening offline. The studio had developed into a system that was already working. We had returning clients, a direct point of contact,and a place where people could experience and purchase the product directly. People knew about it at both locations. And not only

This is a continuation of what I shared before. But this time, from a different perspective. The attention around my skincare did not begin with visibility. It began in the studio. After I opened my first studio and everything slowly began to take shape, something happened very naturally. My clients came for treatments. And during those treatments, we talked. They asked questions. About me. About my work. About what drives me. And over time, those conversations became deeper.

Why returning customers matter more than beautiful reach. From the beginning, I understood that visibility plays a role in building a brand. How my studio clients became my first AVYN SKIN customers is something I will share in a separate journal entry. Like many founders in the beauty and wellness space, I built a clear visual identity. I created consistency. I invested in presence. And it worked. The brand became visible. Engagement grew. Reach expanded. Visibility creates

How one decision became something far greater than a product. Without my father, I may have never understood the significance of Chlorella. Perhaps I would have discovered it later. But not at that moment. And not with the presence it holds in my life today. A personal turning point in my family brought my attention to this freshwater algae. Thankfully, he is well today. But that moment changed something in me. Shortly after, the idea emerged to develop a face cream. It sound

To my small, beautiful studio, this space still means more to me than words can ever fully express. Why this studio changed everything for me, and how my clients became part of the AVYN SKIN journey, is a story I will share another time. But today, let me tell you what this tiny studio truly represents. Today, I welcome women who understand that real transformation does not come from single treatments. Women who understand that the body is not just something that carries us t